Lesson 7.4 · 28/3214 min5 sources
AEO for Local Businesses and Ecommerce Stores
AEO for local businesses and ecommerce stores: Business Profile, Bing Places, Apple Business Connect, LocalBusiness and Product markup, and feeds.
You'll be able to
- ✓Audit a local business's listings on Google, Bing and Apple for completeness and consistency
- ✓Write LocalBusiness and Product JSON-LD that matches the visible page
- ✓Structure a product page so it answers buyer questions in plain text
- ✓Plan how to earn placement on third-party comparison pages
The short answer
Local businesses enter AI answers through the data that feeds maps and local search: a complete, verified Google Business Profile, Bing Places, Apple Business Connect, consistent name, address and phone, and fresh reviews. Stores need product pages that state specs, prices, shipping and returns in plain text and markup, plus current Merchant Center and AI shopping feeds.
Inside this lesson
- Local: your listings are your pages
- Ecommerce: make each product page answer the buyer
- Get on the lists AI engines read
- Hands-on exercise + knowledge check
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