Lesson 8.2 · 30/3218 minInteractive tool7 sources
Prioritizing AEO Work: Impact vs Effort for a 90-Day Roadmap
Prioritize AEO work with an impact vs effort lens: quick wins in month one, compounding work in months two and three, and a 90-day roadmap you can track.
You'll be able to
- ✓Separate quick wins from compounding AEO work
- ✓Sequence a 90-day roadmap by month and week
- ✓Set realistic expectations for when each type of work pays off
- ✓Staff the plan with owners and hours, or run a 2-hours-a-week version
- ✓Track progress with the plan builder
The short answer
Spend month one on quick wins that remove blockers: unblock AI search crawlers, fix inconsistent brand facts, and add direct answer blocks to your top pages. Start compounding work in months two and three, like original research, digital PR and review generation. It takes longer but builds the third-party evidence AI engines cite. Re-measure at day 90.
Inside this lesson
- Two kinds of work
- Month 1: Unblock and clarify (weeks 1–4)
- Month 2: Build citable assets (weeks 5–8)
- Month 3: Amplify and measure (weeks 9–12)
- Worked example: LedgerLoop's first 90 days
- The 2-hours-a-week track
- Hands-on exercise + knowledge check
Part of the full course
Unlock every lesson, tool and exercise
One payment. Lifetime access. $59 $25