Lesson 5.1 · 17/3212 min7 sources
Entity Optimization: Make AI Understand Who You Are
Entity optimization for AI search: keep your brand name, description and category consistent so ChatGPT, Gemini and others describe you correctly.
You'll be able to
- ✓Explain the difference between optimizing for keywords and optimizing for an entity
- ✓Write a canonical name, one-line description and category for your brand
- ✓Align your website, profiles and directories around that description
- ✓Test how AI engines currently describe your brand
The short answer
Entity optimization means making your brand one clearly identifiable thing that machines can't confuse with anything else. Use the same name, one-line description and category on your site, Google Business Profile, LinkedIn, Crunchbase and directories. Link them with sameAs, and make your About page the entity home. Then ask AI engines "What is [brand]?" and fix any gaps.
Inside this lesson
- Entities vs. keywords
- Write your entity card first
- Where your entity lives
- Test: ask the engines who you are
- Hands-on exercise + knowledge check
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