Lesson 6.3 · 23/3215 min6 sources
Digital PR and 'Best Of' Lists: Earning Citations That AI Trusts
Digital PR for AI search: earn spots on best-of lists, pitch original data, use LinkedIn, podcasts and creators, and disclose every paid relationship.
You'll be able to
- ✓Pitch your way onto third-party “best X” lists honestly
- ✓Package original data so journalists and creators can cite it
- ✓Use LinkedIn articles, podcasts and YouTube as citable channels
- ✓Disclose sponsorships and avoid paid-placement schemes
The short answer
Digital PR for AI search means earning mentions on the sources engines already cite: third-party “best X” lists, trade press, LinkedIn, podcasts and YouTube. Give list authors product access and an honest pitch, give journalists original data, and partner with creators who disclose the relationship. Paid placements without disclosure risk FTC trouble and erode the trust you're trying to build.
Inside this lesson
- Getting onto third-party “best X” lists
- Original data for journalists
- LinkedIn, podcasts and YouTube
- Creator partnerships (“Creator AEO”)
- Disclosure is not optional
- Hands-on exercise + knowledge check
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