Lesson 2.4 · 8/3214 min6 sources
AEO Tools Compared: Free Methods vs Paid Visibility Trackers
AEO tools compared: when a spreadsheet is enough, what free graders measure, and how to judge paid AI visibility trackers from Semrush, Ahrefs and others.
You'll be able to
- ✓Sort AEO tools into four categories and know what each is good for
- ✓Evaluate a tracker on engines, frequency, prompt volume, collection method and transparency
- ✓Choose the right tool level for your budget and reporting needs
- ✓Ask vendors the questions that expose weak methodology
The short answer
AEO tools fall into four groups: manual spreadsheets, free graders, AI add-ons in SEO suites like Semrush and Ahrefs, and dedicated trackers like Profound, Peec AI and Otterly.AI. Start manually to learn your category; pay once you need repeated runs at scale. Judge any tool on engines, run frequency, prompt volume, collection method and transparency.
Inside this lesson
- The four categories
- How to evaluate a tracker
- Which tool level fits you
- Hands-on exercise + knowledge check
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