Lesson 2.2 · 6/3218 minInteractive tool5 sources
AI Visibility Metrics: Appearance Rate, Citation Share, Share of Voice
AI visibility metrics that hold up: define appearance rate, citation share and share of voice, size your samples, and read the margin of error correctly.
You'll be able to
- ✓Calculate appearance rate, citation rate, citation share and share of voice
- ✓Size a sample of prompts, runs and engines that produces usable numbers
- ✓Estimate a margin of error and avoid reacting to noise
- ✓Track the accuracy and sentiment of how engines describe you
The short answer
Measure AI visibility as rates across many runs, not as a rank. Appearance rate is the share of answers that mention you; citation rate, the share linking to your site. Citation share is your portion of all citations; share of voice, your portion of brand mentions. Collect enough answers that the margin of error beats the change you care about.
Inside this lesson
- Why rank does not work
- The core metrics
- Sample size: runs × prompts × engines
- Accuracy and sentiment
- Hands-on exercise + knowledge check
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