Lesson 8.1 · 29/3215 min6 sources
How to Run an AEO Audit: A Step-by-Step Framework
How to run an AEO audit step by step: visibility baseline, crawler access, entity and schema, content citability, source gaps and an impact-effort score.
You'll be able to
- ✓Establish a visibility baseline with a fixed prompt basket and appearance rate
- ✓Diagnose technical access problems for AI crawlers
- ✓Map content and off-site gaps against the prompts that matter
- ✓Score and rank fixes by impact and effort
The short answer
An AEO audit has six steps: measure a visibility baseline across a fixed prompt basket, confirm AI crawlers can reach and read your pages, check entity and schema consistency, test whether your top pages answer the prompts, map the off-site sources engines cite instead of you, then score every fix by impact and effort. Repeat it quarterly.
Inside this lesson
- Step 1: Baseline the right way
- Step 2: Technical access
- Steps 3–5: Entity, content and sources
- Step 6: Score it
- Hands-on exercise + knowledge check
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