Lesson 7.2 · 26/3213 min6 sources
ChatGPT Search Optimization: How to Get Cited by ChatGPT
ChatGPT search optimization: let OAI-SearchBot in, get found by its search providers, show up in shopping results, and test without memory skew.
You'll be able to
- ✓Configure robots.txt so ChatGPT search can index you while controlling training use
- ✓Explain how ChatGPT search finds and displays sources
- ✓Prepare product data for ChatGPT shopping results
- ✓Test ChatGPT visibility without memory and personalization skewing results
The short answer
To get cited by ChatGPT, let OAI-SearchBot crawl your site, keep key pages indexable and server-rendered, and publish specific answers to the questions your buyers ask. ChatGPT search rewrites prompts into targeted queries sent to third-party search providers, so classic search visibility helps. For products, keep feed data accurate. Track referrals with utm_source=chatgpt.com.
Inside this lesson
- Step one: let the right bot in
- Where ChatGPT gets its results
- How ChatGPT shows sources
- Getting recommended, not just cited
- Shopping in ChatGPT
- Why your tests disagree with your colleague's
- Hands-on exercise + knowledge check
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