One clear path into AI search

Syllabus

1. Module 1

   4 lessons · 54 minFree

   How AI Search Actually Works

   What AEO is, how answer engines pick sources, which tactics are myths, and how to measure where you stand today.

   • 1.1What Is AEO? AEO vs GEO vs SEO Explained9 min
   • 1.2How ChatGPT, Perplexity and Google AI Choose Which Sources to Cite10 min
   • 1.3AEO Myths vs Evidence: What Actually Moves AI Visibility10 min
   • 1.4How to Check If AI Recommends Your Brand (Free Baseline Test)25 minTool
2. Module 2

   4 lessons · 59 min Full course

   Prompt Research & Measuring AI Visibility

   Find the prompts that matter, measure visibility with metrics that hold up, track AI traffic, and pick the right tools.

   • 2.1Prompt Research: How to Find the Questions AI Users Ask12 min
   • 2.2AI Visibility Metrics: Appearance Rate, Citation Share, Share of Voice18 minTool
   • 2.3How to Track AI Search Traffic in GA4 and Google Search Console15 min
   • 2.4AEO Tools Compared: Free Methods vs Paid Visibility Trackers14 min
3. Module 3

   4 lessons · 49 min Full course

   Technical Access: Let AI Crawlers In

   If AI crawlers can't fetch and read your pages, nothing else in this course matters.

   • 3.1AI Crawlers Explained: GPTBot vs OAI-SearchBot vs ClaudeBot and More12 min
   • 3.2How to Configure robots.txt for AI Search (With Examples)14 minTool
   • 3.3Can AI Crawlers Read JavaScript? SSR, CSR and AI Visibility12 min
   • 3.4What Is llms.txt and Should You Use It?11 min
4. Module 4

   4 lessons · 58 min Full course

   Writing Content AI Engines Cite

   Write passages an answer engine can lift, trust and attribute to you.

   • 4.1Passage-Level Optimization: Write Sections AI Can Lift and Cite14 minTool
   • 4.2Answer-First Writing: How to Write Direct Answer Blocks13 minTool
   • 4.3Information Gain: Create Content AI Can't Get Anywhere Else15 min
   • 4.4Content Formats That Get Cited: Comparisons, Lists, Tables and FAQs16 min
5. Module 5

   4 lessons · 51 min Full course

   Entities, Structured Data & Trust Signals

   Make machines certain who you are, what you do, and why you can be trusted.

   • 5.1Entity Optimization: Make AI Understand Who You Are12 min
   • 5.2Schema Markup for AI Search: What Helps and What Doesn't14 minTool
   • 5.3E-E-A-T for AI Search: Authors, Dates and Trust Signals12 min
   • 5.4Fix Wrong or Outdated Things AI Says About Your Brand13 min
6. Module 6

   4 lessons · 58 min Full course

   Off-Site Authority: Mentions, Communities & PR

   Get other sources saying the same true thing about you.

   • 6.1Why Third-Party Mentions Drive AI Recommendations14 minTool
   • 6.2Reddit and Community Strategy for AI Visibility (Without Spamming)14 min
   • 6.3Digital PR and 'Best Of' Lists: Earning Citations That AI Trusts15 min
   • 6.4Reviews and Reputation Signals for AI Recommendations15 min
7. Module 7

   4 lessons · 52 min Full course

   Platform Playbooks: Google, ChatGPT, Perplexity & More

   Engine-by-engine tactics for Google, ChatGPT, Perplexity, Claude, Copilot and Gemini, plus local and ecommerce.

   • 7.1How to Appear in Google AI Overviews and AI Mode13 min
   • 7.2ChatGPT Search Optimization: How to Get Cited by ChatGPT13 min
   • 7.3Optimizing for Perplexity, Claude, Copilot and Gemini12 min
   • 7.4AEO for Local Businesses and Ecommerce Stores14 min
8. Module 8

   4 lessons · 57 min Full course

   Your 90-Day AEO Plan

   Audit, prioritize, execute and report: a practical 90-day plan you can run on your own site or a client's.

   • 8.1How to Run an AEO Audit: A Step-by-Step Framework15 min
   • 8.2Prioritizing AEO Work: Impact vs Effort for a 90-Day Roadmap18 minTool
   • 8.3How to Report AEO Results to Clients and Stakeholders12 min
   • 8.4The Future of AI Search: Agents, Shopping and What to Watch12 min