Lesson 6.4 · 24/3215 min7 sources
Reviews and Reputation Signals for AI Recommendations
How reviews and reputation shape AI recommendations: which review platforms engines cite by vertical, why recency matters, and the FTC fake review rule.
You'll be able to
- ✓Identify which review platforms engines cite in your vertical
- ✓Build a steady, recent flow of genuine reviews
- ✓Respond to reviews in a way that helps buyers and engines
- ✓Stay inside the FTC's 2024 rule on fake reviews
The short answer
AI engines lean on review platforms when recommending brands, and the platforms differ by vertical: G2, Capterra and GetApp for software; Clutch for agencies; Tripadvisor, Yelp and Google reviews for local and travel. Earn a steady flow of recent, genuine reviews, respond to them, and never fake them. The FTC's 2024 rule makes fake reviews a civil-penalty risk.
Inside this lesson
- Which review platforms get cited
- Velocity and recency
- Respond to reviews
- How engines summarize sentiment
- Never fake reviews
- Hands-on exercise + knowledge check
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