Lesson 2.1 · 5/3212 min5 sources
Prompt Research: How to Find the Questions AI Users Ask
Prompt research for AEO: find the questions buyers ask ChatGPT and AI search, using sales calls, support tickets, Reddit, PAA and competitor comparisons.
You'll be able to
- ✓Explain how prompts differ from keywords
- ✓Collect real prompts from at least four first-party and third-party sources
- ✓Classify prompts by journey stage and as branded, unbranded or comparison
- ✓Expand core prompts into fan-out variants that reflect real buyer context
The short answer
Prompt research finds the questions people actually ask AI assistants about your category. Prompts are longer and more conversational than keywords and carry context such as team size, budget and constraints. Mine them from sales calls, support tickets, Reddit, People Also Ask and competitor comparisons, then group them by journey stage and by branded, unbranded or comparison intent.
Inside this lesson
- Prompts are not keywords
- Where real prompts come from
- Classify every prompt
- Build fan-out variants
- Hands-on exercise + knowledge check
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