Lesson 4.1 · 13/3214 minInteractive tool5 sources
Passage-Level Optimization: Write Sections AI Can Lift and Cite
Learn passage-level optimization: write self-contained sections with question headings so AI search engines can retrieve, quote and cite them.
You'll be able to
- ✓Explain why AI search retrieves and cites passages rather than whole pages
- ✓Rewrite a section so it makes sense with no surrounding context
- ✓Apply question-shaped headings and one-idea-per-section structure
- ✓Audit a page for pronoun openers, missing entities and overlong sections
The short answer
Passage-level optimization means writing each section of a page so it can be pulled out and quoted on its own. AI search systems retrieve passages, not just pages. Give every section one idea, a question-shaped heading, the entity named in full, and no “as mentioned above.” A section that stands alone is one an engine can cite.
Inside this lesson
- Why passages, not pages
- The four rules of a liftable section
- Rewrites: bad vs good
- How to audit an existing page
- Hands-on exercise + knowledge check
Part of the full course
Unlock every lesson, tool and exercise
One payment. Lifetime access. $59 $25